O'Brien has been a trusted Cinemedia client for over 20 years. Across two decades, we've produced social media content, corporate communications, and event coverage that has supported their brand across multiple markets. So when O'Brien needed to launch cost-effective television commercials for their new Plumbing and Electrical business divisions, they knew exactly who to call.
Client: O'Brien
Genre: Television Commercial (TVC)
A New Challenge, A Trusted Partnership
This project represented a new direction for our long-standing relationship with O'Brien — full-scale television commercial production for regional broadcast. The brief was clear: create broadcast-quality advertisements that would resonate with regional audiences, drive brand recognition, and deliver a strong return on investment, all within a cost-effective production budget.
Unlike broad national campaigns with unlimited resources, regional TV advertising demands smart, efficient production that doesn't compromise on quality. O'Brien needed commercials that would stand out on regional television networks while working within a realistic budget — exactly the kind of challenge our boutique approach is built for.
End-to-End Production
Cinemedia managed every stage of this production from concept to delivery:
Pre-Production & Scripting
We developed the creative concept and scripts for two distinct commercials — one for O'Brien Plumbing and one for O'Brien Electrical — each built around a relatable, everyday household emergency. The "Oh no, think O'Brien" campaign line was crafted to be memorable, ownable, and easy to recall, turning a moment of household panic into brand recognition.
Talent Sourcing
We sourced and cast talent for both commercials, selecting performers who could authentically portray the stress of a household emergency and the relief of a fast, professional resolution — key to making the narrative feel genuine to a regional television audience.
Shooting & Directing
Our team directed and filmed both commercials, capturing the full customer journey — from the initial crisis (a burst pipe, a sudden power outage) through to the arrival of O'Brien's branded technicians and the satisfying resolution. Every shot was designed to build trust in the O'Brien brand while keeping the storytelling fast-paced and engaging for a 15-second broadcast format.
Editing & Post-Production
Post-production included a full edit incorporating a professional voiceover, an original jingle, sound design, and O'Brien's brand colours and messaging — creating polished, broadcast-ready commercials that hold their own against much larger-budget national campaigns.
Delivery
We managed final delivery directly to O'Brien's preferred regional television networks, ensuring all technical broadcast specifications were met and the campaign launched on schedule.
On Time, On Budget
This project was delivered end-to-end, on time and on budget — a reflection of the efficient, experienced production process built over 20 years of working closely with the O'Brien team. Our deep understanding of the O'Brien brand, developed through years of prior work across social and corporate content, meant we could move quickly from brief to broadcast without compromising on creative quality.
The Result
Two polished, memorable television commercials that successfully launched O'Brien's Plumbing and Electrical services to regional audiences — proving that cost-effective regional TV advertising doesn't mean cutting corners on production value.
This project reflects what we do best: taking a long-term client relationship and adapting our expertise to meet new business needs, whatever the format or budget.
Let's talk about how we can bring your brand to broadcast.