Client: NRMA Insurance

Genre: Corporate Documentary

Our Approach
We traveled to Brisbane just days after the cyclone hit to capture the immediate aftermath and NRMA's rapid response in action. Our strategy focused on telling their customer David’s story authentically, highlighting both the devastation and the comprehensive support provided by NRMA throughout their recovery journey.

Two-Phase Production
The project required two distinct production phases: immediate post-cyclone coverage for NRMA socials and news agencies, and a follow-up shoot one year later to complete the customer journey story. This dual approach allowed us to demonstrate both NRMA's emergency response capabilities and their long-term commitment to customer care.

Capturing Real Stories
Our team conducted intimate interviews with the affected customer and NRMA claims personnel, creating a compelling narrative that demonstrates the company's commitment to their clients. We captured the immediate aftermath, the repair process, and the ongoing relationship that sets NRMA apart in the insurance industry.

The final video effectively showcases NRMA's "gold standard" service delivery, featuring genuine customer testimonials and behind-the-scenes insight into their rapid response capabilities. The content demonstrates how NRMA transforms a potentially traumatic experience into a positive customer journey.

This project exemplifies our ability to handle sensitive subject matter while creating powerful marketing content that builds trust and demonstrates genuine corporate values in action.